81% of CIOs believe IT is entering a new era of customer-driven initiatives. Businesses are increasingly embracing cloud communications to craft better customer experiences. Some IT executives, failing to recognize the opportunities cloud solutions can bring to their businesses, are reluctant to adopt this new communications platform. Savvy CIOs view it as a key enabler of a more agile, connected employee and customer experience. They recognize that providing employees with a more aligned communications platform will empower them to deliver a superior experience for customers. As with any new technology, there are several misconceptions and questions to consider.